Berfield follows Chris Collins, a 32-year-old Web developer and photographer who lives in Oregon. The article starts by explaining that Collins and his wife are conscientious about eating organic food. On Oct. 23, Collins ordered his regular Chipotle meal and became sick the next night. He discussed how this was caused from an E. coli outbreak at Chipotle. This diagnosis had a major impact on his life. Therefore, he sued Chipotle, seeking unspecified damages. Berfield goes on to explain how Collins was among 53 people in nine states who were sickened with the same strain of E. coli. Collins stated that they fell for Chipotle’s branding. Berfield discussed the timeline of events around Chipotle’s crisis. She talked about how Chipotle’s executives
