Chipotle Swot Analysis Essay

Out of all the companies I have come across as I tried to figure out which one I wanted to do for an advertising campaign for, chipotle stood out! This company is very impressive and has already taken big strides to take over the fast food industry and make people require more than the usual. Chipotle has made people realize that even though the food is fast, it can still be good quality and actually be made carefully unlike most other places. This one of the leading reasons people are willing to pay more for their food because they know they are getting some of the best food around. So, making an advertising campaign for this company was a no brainer when it comes to other companies. However, Chipotle has been involved in a big lawsuit that …show more content…
Now, it’s about getting people to understand that they can trust them and that the food their eating is the best quality around when it comes to this fast food industry. I have a few ways that will accomplish the goal of getting more people back and getting more people to buy in to chipotle. For me to do that, I need to break chipotle down to see what they really need to work on. To do this I will use chipotles past years’ income statements and SWOT analysis to understand the company better. The strengths of Chipotle are that it has grown very quickly over the years since it went public. In 2006, the company had roughly 510 restaurants, but this number has nearly quadrupled today. As a result, it has reported positive annual revenue and earnings growth every year since its IPO, with most years showing robust gains. Even after the disastrous end to 2015, due to the aforementioned food safety issues, which decimated fourth-quarter results, the company still managed to post annual revenue and earnings growth of 10% and 7%, respectively. (Dalavagas, 2016) Even though chipotle should be down in the next few months they have done very