Chipolte Case Study Chipotle's

A RBV can be useful to predict Chipotle’s success because it take internal factors into account. Chipotle's customizable menu and organic ingredients are assets that help the company maintain a competitive advantage. Although recent breakouts have declined sales, the Chipotle name and brand are strong intangible assets that the company’s VRIO resources thrive off. Therefore, a RBV can show that if Chipolte can utilize its internal factors in the new Better Burger venture, then the business is most likely to be successful, especially if it can avoid outbreaks.
A RBV can predict what McDonald’s has to do to stay competitive by analyzing what internal factors make it unique. If McDonald’s assets can be easily imitated, its competitive advantage