In Chip Kidd’s TED Talk, “The Art of First Impressions- in Design and Life,” he uses images to determine if something is a “clarity or a mystery.” (0:43) Kidd uses many examples of book covers he has designed. The book covers he designs are clear because they are simple. Sometimes he would make an awesome cover, but the writer would want something straight forward. He uses his own work as an example to specify his point about things being clear or mysterious. The way Chip Kidd uses all of the examples he makes his speech clear. He would use examples of items that most people know about so that way they can relate to what he is talking about. Although many of the logos were simple, Chip Kidd was able to explain the picture in more detail. One
