Chip Conley brings up some very important points on the importance of understanding the human psychology. What we truly count truly matters and Chip Conley's ideas in this talk can fit into the measurement aspects of a Performance Management System. For an effective performance, the human need should be understood first. The best business executives in the world are those who truly understand psychology and the nature of that complex beast that is at the heart of all business transaction. Happy employees mean better performance and a greater incentive for work. Happy employees are also innovative and flexible. This way, what we truly count truly matters. For this reason, empowerment, enlightenment, happiness ad motivation can be used to measure
