The layout and the color scheme of red and gray of the website is simple and calm. The website uses the font Tahoma that manages to convey information clearly. The overall appearance of the website aims to give off an air of professionalism and maturity. As an organization that helps people with their lives, it is extremely crucial for CISC to have a website that shows its professionalism in order to portray CISC as an expert in its field. This would eventually help CISC gain more visitors and help gain their trust. The website also states that the organization is supported and recognized by United Way of King County, which is a nonprofit organization that supports smaller nonprofit agencies. By stating that CISC is supported by a much larger and recognized organization would certainly help build the image of an organization that is beneficial and can be …show more content…
On the Frequently Asked Questions (FAQ) page, the website provides information and statistics on where the organization gets its funding, which was “About 75% from government contracts (federal, state, county, cities), 19% from fundraising, and 5% from United Way. Our current budget is $2.4 million” (Chinese Information and Service Center). The statistics portrays CISC as an experienced agency with a large budget as they received money from various credible sources. The same page also provides the statistics on how much money they spend overhead, “88% of our budget pays for direct service delivery, about average for an organization of this size and type. The remaining 12% funds very important and necessary functions like accounting staff to pay the bills, a receptionist, a human resources manager, and an executive director” (Chinese Information and Service Center). The statistics shows the amount of money that CISC spends on helping the lives of Asian immigrants, which helps portray CISC as an organization that assist Asian immigrants with their transition in the US. The website further builds logos by providing additional links and resources for the visitors’ future references. The links and resources range from medical information to government and immigration information to legal