Theme 1: The decision to become self-employed was driven by personal interests. Participant P4 owned a printing company. When he first arrived at the GTA in 2000, his English-language skills were insufficient, …show more content…
In terms of achievements, Participant P4’s decision to become self-employed in business-card and promotion printing was driven by high local Chinese immigrant market demand in real estate and food industry. A high level of request and demand in the ethnic Chinese market due to an increasing Chinese immigrant population in the GTA. Similar results were reported by P11 who described the motivating factors for starting his moving businesses was because the strong demand in the growing of Mandarin and Cantonese immigrants in the GTA. For Participant P2’ real estate enterprise, as the numbers of Chinese immigrant growth, the markets and demands for Toronto real estate services were also increased. In addition, for years, prosperous Chinese investors from China have been investing billions dollars in local business buildings, hotels, industrial land and shopping malls, all these business activities enhanced local real estate market and service demand. Similar findings were also reported by entrepreneurial participants P1 (HAC), P7 (accounting), P8 (dating service), P13 (immigration), P17 (mortgage), and P21 (hair salon), as their businesses were mainly focused on local Chinese market in GTA. The values that P4 and P11, and other immigrant entrepreneurs brought to their new business activities relied primarily on resources, insights, familiarities, and job skills. In all, personal interests, strong work experience, and high level of demand in the local market were the key factors influencing participants to become