Panda Express Synthesis Essay

Some might agree that Panda Express does not represent an authentic Chinese culture and cuisine. Yet some who are not very familiar with the authentic Chinese culture and cuisine, and like Panda Express, might want to know more about Chinese culture. With the upcoming Chinese New Year, Panda Express posted an infomercial video that are intended to children who are not familiar with Chinese culture in America. It explains the legend of Chinese New Year with the use of colorful cartoon, a girl as its main character and narrator, along with easy listening Chinese music, which easily grab children 's attention. Furthermore, the ad succeeds to connect Panda Express is related to authentic Chinese culture and cuisine by the use of a narrative structure of the video, appearance of pandas throughout the video, and presented food product of Panda Express. The ad uses a story to narrate the whole video. This strategy enables Panda Express to manipulate children by following the flow of the story, and so they get the implicit message by the end of the video without them realizing it. The video is divided …show more content…
All the food featured in the video are best-selling food that are available in Panda Express that are well known. For example, when the narrator is explaining what kind of food Chinese people usually eat and the meaning of each food, the ad feature spring rolls, chow mien, and shrimp that are commonly available in Panda Express. This evidence enhances that the food served in Panda Express actually comes from Chinese tradition, where every of them has their own traditional Chinese folk tales. For example, how spring rolls represent bars of gold, chow mien represent health, and shrimp represent happiness. Viewers not only just realize how each food has its authentic local beliefs, but also look at the concept from a bigger picture where Panda Express is an authentic Chinese