A transitional Chilean TV
Despite that the first television station in Chile was established in Valparaiso, a port city two hours distant from Santiago, the capital, broadcasting is a highly centralized industry and this feature has been consolidating since the early 1990s. “The transition initiated a period of major transformation, with the introduction of privately owned commercial broadcasting and cable television. The advent of these new outlets consolidated a U.S.-style commercial model, stimulated cross-media ownership, and opened Chilean television to foreign investors for the first time. By 2000, Chilean television had been integrated into the globalizing structures of transnational communication conglomerates” (Bresnahan, 2003: 55). In fact, this trend was evident very early in the political transition to the democracy. By then, the idea of a future technological convergence also appeared as how the media …show more content…
Basically, this model of public television approved legally in 1992 and put in motion since then is based upon self-funding and public goals’ requirements, as we explained above. “The predominance of commercial television was reinforced by the expansion of cable and satellite television […].Cable began with hundreds of local companies operating independently, but the industry consolidated rapidly. Today, just two cable providers, Metropolis Intercom and VTR, control 95 percent of the national cable market, making cable Chile's most concentrated medium […].Satellite television is also a transnational venture, led by SKY-Chile (Bresnahan, 2003: 57). The broadcasting companies have also deployed commercial and corporate strategies in order to expand to pay TV, segmenting its offer, focusing in segmented audiences as well as enhancing advertising
Despite that the first television station in Chile was established in Valparaiso, a port city two hours distant from Santiago, the capital, broadcasting is a highly centralized industry and this feature has been consolidating since the early 1990s. “The transition initiated a period of major transformation, with the introduction of privately owned commercial broadcasting and cable television. The advent of these new outlets consolidated a U.S.-style commercial model, stimulated cross-media ownership, and opened Chilean television to foreign investors for the first time. By 2000, Chilean television had been integrated into the globalizing structures of transnational communication conglomerates” (Bresnahan, 2003: 55). In fact, this trend was evident very early in the political transition to the democracy. By then, the idea of a future technological convergence also appeared as how the media …show more content…
Basically, this model of public television approved legally in 1992 and put in motion since then is based upon self-funding and public goals’ requirements, as we explained above. “The predominance of commercial television was reinforced by the expansion of cable and satellite television […].Cable began with hundreds of local companies operating independently, but the industry consolidated rapidly. Today, just two cable providers, Metropolis Intercom and VTR, control 95 percent of the national cable market, making cable Chile's most concentrated medium […].Satellite television is also a transnational venture, led by SKY-Chile (Bresnahan, 2003: 57). The broadcasting companies have also deployed commercial and corporate strategies in order to expand to pay TV, segmenting its offer, focusing in segmented audiences as well as enhancing advertising