Essay on Childhood Obeisity Campaign

2996 Words May 2nd, 2015 12 Pages
Obesity has been an increasing problem across our whole nation over the last few decades. Since 1980 the number of young Americans who are overweight or obese has more than tripled (University of Rochester Medical Center). This disease has been rapidly growing and affecting countless lives, many of them people right here in Rochester, NY. Obesity is a growing concern and has begun to be a big problem among youth and children in our area.
The national obesity rate in adolescents and children is 17% (University of Rochester Medical Center). For Monroe County as a whole, they are just below the national average at a 15% childhood obesity rate. The rate of the city however is a lot higher and is almost at 22%. According to a study done
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After the first 6 months, we will review our statistics to see if we have reached our goal. If we have, we will move on phase two, a behavior change. Our plan is to influence a behavioral change by 40% of parents cooking healthier meals and bringing their children to recreational facilities in another 6-month period of time. This will be brought about via the education of healthier food options (eating better) and the education of how to get children to exercise and where it should be done.
In our campaign we will be targeting the parents of these children and teens aged 2-18 in the Rochester area. We feel that parents are the main target because they control and have a lot to do with what their children eat and do on a regular basis. The parents are the ones buying the groceries and also determining what activities their kids participate in. When looking at the numbers it is clear that overweight children and teens in our area is a major concern. Studies have shown that “ a child who is obese between the ages of 10 and 13 has an 80 percent chance of becoming an obese adult”. (Obesity in Children and Teens) This statistic alone should be sufficient enough to see that obesity is something that should be targeted and

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