Chick Fila Essays

2464 Words Apr 25th, 2016 10 Pages
CASE 7

CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER
STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES

BY
02/23/2016

Executive Summary.
This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to
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There is need to look at beyond the shores, into the international market as well as expanding locally. Moreover, Customers are beginning to demand for healthier food and more customer experience. CFA already has a niche in customer experience, and can go beyond the spinach and pickles to healthier options. Doing this will bring in new customers, and retain the existing ones. The world is tending towards a greener environment, and CFA is taking the lead in this sphere, this will not only save cost but also endear customers to them. Generally, the industry, however competitive, has more future potentials especially considering the emerging markets and need for healthy options.

Internal Analysis.

Innovation and Market entry.
In the 1960s, CFA became the first to sell boneless chicken breast put in between two buttered buns (http://www.businessfranchiseworld.com/chick-fil-a-franchise/). This concept was later trademarked. CFA also was also the first to open locations in shopping centers. This early entry gave CFA access to the market. At the governor square mall in Tallahassee, the quadrangle is almost always filled up, with people seated and eating. This gives a vivid picture of how strategic positioning would have played out for CFA especially in getting all the spectrum of customers. This innovation and early market entry also gave Cathy various profit making options.

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