Chick Fila Essays
CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER
STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES
This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to …show more content…
Innovation and Market entry.
In the 1960s, CFA became the first to sell boneless chicken breast put in between two buttered buns (http://www.businessfranchiseworld.com/chick-fil-a-franchise/). This concept was later trademarked. CFA also was also the first to open locations in shopping centers. This early entry gave CFA access to the market. At the governor square mall in Tallahassee, the quadrangle is almost always filled up, with people seated and eating. This gives a vivid picture of how strategic positioning would have played out for CFA especially in getting all the spectrum of customers. This innovation and early market entry also gave Cathy various profit making options.