Chevy Marketing Mix

Improved Essays
Companies namely Ford, Chrysler, and Chevy continually must consider ways to stay above the competition among themselves in addition to foreign automobile primarily Nissan and Toyota. The models sold under the Chevy brand hold various distinct attributes as well as images when compared side by side. For instance, the Chevy Corvette possesses a very different image than the Chevy Sonic. Variety is good for some corporations, on the other hand, it can also ruin a favorable reputation. Chevy should remain manufacturing the high-performance sports cars like the Corvette. One understands Chevy needs to produce innovative products. However, their customers look forward to additional exhilarating vehicles. The Corvette has a longevity history dated back to 1953. The car remains popular among its loyal brand customers. Success has followed this car through seven generations similarly to the Camero. The price tag on this beauty ranges anywhere from $55, 450 per car. The car even inspired a song by former artist Prince. …show more content…
It is a new line of vehicles being manufactured by GM. They are small compact cars. The innovative brand is targeting customer concerned with high efficiency, long durability, and economical. The car appeared on the market in 2014. The price tag for the car starts at $15,000. Nevertheless, the popularity has not taken off as expected by Chevy. Only time will tell if the consumers accept the Chevy Sonic as a brand they can trust and depend on among the other Chevy car legends. One’s best interest is stick to what the business excels. Failures have already occurred in Chevys history. The company is still trying to recover from the negative 2008 government bailout they had to endure. The risk is too high to produce a product that may tarnish the superb name brand cars ideally the Corvette and

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