Chevrolet began its inception in the automobile industry in 1911 with the goal of competing with Ford’s Model T. Because of some differences among the Chevrolet company owners, Louis Chevrolet eventually left the company; however, the name endured. Chevrolet was purchased by GM Motors in 1918 (Ferrell & Hartline, 2014). The initial goal to compete with the Model T came to fruition in 1915 when Chevrolet sold its first vehicle for $490.00, which was the same price as Ford’s Model T. The diverse population of vehicles Chevrolet produced led them to exceed the sales of Ford vehicles. One competitive advantage Chevrolet established was the niche they have in the motorsports arena, which includes some of NASCAR’s most famous drivers – Dale Earnhardt,
