Chevorlet Silverado Commercials

One commercial that I love is the 2014 Chevorlet Silverado commercial. The company used the broad differentiation strategy. First I would say that they used the unique resign of the exterior as a differentiation. When the commercial first comes on the first thing that catches the consumers eye is the new design of the honey comb grill and headlights. Next, the commercial displayed the truck in motion displaying the redesign of the headlights. They displayed the truck in motion in order to show consumers the body of the entire truck as well as the new factory rims. At another part of the commercial two men were loading items onto the back of the truck. At this point the company was trying to show consumers that the truck is strong and can be used to move heavy items easily. Chevrolet showed the 2014 Silverado going through the woods displaying that the Silverado is a great truck for off road terrain. Chevrolet's business strategy is to make consumers believe that they are buying a strong truck that will last for a very long time. …show more content…
The commercial displayed the working class Americans working and spending time with their families. Cheverolet inlcuded that section in the commercial in order to capture their attention and make them feel like the 2014 Silverado is the truck that will fit their