Chester-Chester's Business Level Strategy Summary

Decent Essays
Andrew - Andrew’s business level strategy is one of focused Differentiator. The team focused on the Traditional, Low End market segment in the sensor industry which had the greatest profit and growth potential. Their mission was to become a competitive leader by offering the customers cutting edge technology and competitive pricing. However, Andrew did finish the second round with solid numbers. Andrew showed an improvement in both the financial and customer categories.
Baldwin – Looking at Baldwin financial summary and company’s actions, Baldwin’s company seems to be pursuing a cost leadership strategy to compete in the market. They have the lowest spending on R&D and promotional spending.
Chester – Chester’s business level strategy tends

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