In addition, we suggest Energizer pursue specifically Chesapeake Bay Candle company as a potential acquisition. The company Chesapeake Bay Candle has established business relationships in the largest retail providers in the US such as Target, Kohl’s etc. furthermore, company produces the candles and incense in Asian countries this would utilize economies of scale and provide better business advantage by removing extensive costs associated with a wholly new subsidiary. Current business level of Chesapeake Bay Candles is focused low cost diversification. The company is catering to the everyday user by providing low cost options that are better in quality than existing rivals such as Glade, Airwick and Fabreez. Corporate level strategy is a single
