Characteristics of a Hotel “Cherno More”
As the general information were introduced before, we are going to proceed with comparison of the hotel characteristics and its adaptation towards joining one of the mentioned brands. Most suitable for our hotel was Hampton by Hilton. With over 47 properties, Hampton is the most widespread brand with longest history of Hilton brands in Europe.
“Cherno More”, located in the city center, near to the beach and with its long history has became a symbol of the city, but today in 21th century, with different life style that is not enough. When choosing the perfect brand for affiliation, we have also taken into the consideration the economy status of Bulgaria and industry overview from 2014, and Hampton …show more content…
In order for our hotel to become a member, few things are required. Entire enterior needs to be renovated, urban style-comfortable, there must not be quality assurance failures, quality of service must be improved, which will be done by Hilton training team, all according to Hampton, Hilton standards. “Cherno more” hotel, has a good predispositions for joining this brand, it has all rooms required, they just have to be styled more modern, equipped for business travelers but also comfortable for leisure guests. And Hampton has a good joint for this. Free breakfast and apartments with kitchen, so, if you are staying for longer you can cook on your own. Considering that this will be mostly used in summer season, when the target are families and leisure travelers is a plus, but if you are on a go, our hotel now, has an advantage of its location and numerous surrounding restaurants. They also have 100% guarantee offer, if the guest is not satisfied with the service, does not have to pay. According to the strategic preference approach, strategic orientation is influenced by characteristics of the market in which the firm is located (Luo & Tan, 1998). Clubs, bars, piano bar and restaurant on top are the main characteristics that make our hotel outstanding on the market and ones that should be kept. “Hampton by Hilton, is about celebration and diversity – embracing local …show more content…
Even though Bulgaria noted a growth in number of accomodation establishments and bed capacity from 2000 till 2013, still less than 5% of all accomodation properties is affiliated to a hotel chain . Study say, that more appropriate, for Bulgarian market, is any other form of affiliation accept franchise and marketing consortium, because they do not proved them enough operational control. But in order to help hotel market in this area, franchising seem like a good solution. With the brand name and standards of Hilton, region could benefits from their image and quality of service in terms of long term decisions . Even IKEA risked ten years profit when entering the Russian market. But the costs in order to join in the Hampton Hilton group are enormously high and the risk for both, the independent hotel and hotel chain are high. If owner is willing and is capable to pay the requested sum, that would open a new oportunities and standards on Black Sea coast, and in Bulgaria in general. As it was said before, in orded for owner to pay that much, they expect more leverage, furthermore, we consider that affiliation with this brand is not potential in next few years or until the economical situation and average rate occupancy are integrated and
As the general information were introduced before, we are going to proceed with comparison of the hotel characteristics and its adaptation towards joining one of the mentioned brands. Most suitable for our hotel was Hampton by Hilton. With over 47 properties, Hampton is the most widespread brand with longest history of Hilton brands in Europe.
“Cherno More”, located in the city center, near to the beach and with its long history has became a symbol of the city, but today in 21th century, with different life style that is not enough. When choosing the perfect brand for affiliation, we have also taken into the consideration the economy status of Bulgaria and industry overview from 2014, and Hampton …show more content…
In order for our hotel to become a member, few things are required. Entire enterior needs to be renovated, urban style-comfortable, there must not be quality assurance failures, quality of service must be improved, which will be done by Hilton training team, all according to Hampton, Hilton standards. “Cherno more” hotel, has a good predispositions for joining this brand, it has all rooms required, they just have to be styled more modern, equipped for business travelers but also comfortable for leisure guests. And Hampton has a good joint for this. Free breakfast and apartments with kitchen, so, if you are staying for longer you can cook on your own. Considering that this will be mostly used in summer season, when the target are families and leisure travelers is a plus, but if you are on a go, our hotel now, has an advantage of its location and numerous surrounding restaurants. They also have 100% guarantee offer, if the guest is not satisfied with the service, does not have to pay. According to the strategic preference approach, strategic orientation is influenced by characteristics of the market in which the firm is located (Luo & Tan, 1998). Clubs, bars, piano bar and restaurant on top are the main characteristics that make our hotel outstanding on the market and ones that should be kept. “Hampton by Hilton, is about celebration and diversity – embracing local …show more content…
Even though Bulgaria noted a growth in number of accomodation establishments and bed capacity from 2000 till 2013, still less than 5% of all accomodation properties is affiliated to a hotel chain . Study say, that more appropriate, for Bulgarian market, is any other form of affiliation accept franchise and marketing consortium, because they do not proved them enough operational control. But in order to help hotel market in this area, franchising seem like a good solution. With the brand name and standards of Hilton, region could benefits from their image and quality of service in terms of long term decisions . Even IKEA risked ten years profit when entering the Russian market. But the costs in order to join in the Hampton Hilton group are enormously high and the risk for both, the independent hotel and hotel chain are high. If owner is willing and is capable to pay the requested sum, that would open a new oportunities and standards on Black Sea coast, and in Bulgaria in general. As it was said before, in orded for owner to pay that much, they expect more leverage, furthermore, we consider that affiliation with this brand is not potential in next few years or until the economical situation and average rate occupancy are integrated and