Most cereals geared toward children sell energy, excitement, adventure, and the potential for fun…” (Luntz 356). The vivid example of children’s cereal allows me to agree with his point that marketing provides different experiences with cereals. That is just one of the many ways Luntz uses logos to explain and confirm his ideas. The first main idea Luntz presented was that, “The company persona is the sum of the corporate leadership, the corporate ethos,the products and services offered, interactions with the consumers, and, most importantly, the language that ties it all together” (Luntz 354).…