Chasing Marketing Trends? Getting Back To Basics in a Digital World!
No one can deny that a lot has changed since the internet became a household word. The online world has served as a means by which people have become interconnected on a global scale. TV viewers no longer watch their favorite shows solely in their living room, on an analog TV encased in replicated wood; instead, they choose when and where they view TV programs. People no longer make phone calls via a rotary phone that only works when connected to a wall outlet; now, they can communicate by calling, texting, and live streaming via an array of mobile devices.
Certainly, the logistics of marketing have changed in the sense that marketers have new outlets for implementing marketing techniques. Consumers now browse products and services on their smartphones. Thanks to the advent of eCommerce, shoppers can make purchases from the convenience of their own homes (or from virtually anywhere, for that matter).
What has not changed as much as you might think is marketing itself. No matter how diligently the internet marketing universe (and those who profit from it) might work to convince you otherwise, marketing is still…well…marketing. Why should this concept concern you? Well, if you are a business owner or are in charge of marketing a brand, you may have …show more content…
In actuality, content marketing is (relatively) age-old. It has existed for as long as marketing, itself, has been utilized to promote brands and sell products. The true concept of content marketing is to deliver brand or industry promotion by way of something other than an outright commercial for it. Consider the radio soap operas of the 1930s. Were those soap operas devised simply for the pleasure of the listening audience? They were not, of course. The shows were created as part of a platform by which advertisers could market products (such as soap) during the commercial
No one can deny that a lot has changed since the internet became a household word. The online world has served as a means by which people have become interconnected on a global scale. TV viewers no longer watch their favorite shows solely in their living room, on an analog TV encased in replicated wood; instead, they choose when and where they view TV programs. People no longer make phone calls via a rotary phone that only works when connected to a wall outlet; now, they can communicate by calling, texting, and live streaming via an array of mobile devices.
Certainly, the logistics of marketing have changed in the sense that marketers have new outlets for implementing marketing techniques. Consumers now browse products and services on their smartphones. Thanks to the advent of eCommerce, shoppers can make purchases from the convenience of their own homes (or from virtually anywhere, for that matter).
What has not changed as much as you might think is marketing itself. No matter how diligently the internet marketing universe (and those who profit from it) might work to convince you otherwise, marketing is still…well…marketing. Why should this concept concern you? Well, if you are a business owner or are in charge of marketing a brand, you may have …show more content…
In actuality, content marketing is (relatively) age-old. It has existed for as long as marketing, itself, has been utilized to promote brands and sell products. The true concept of content marketing is to deliver brand or industry promotion by way of something other than an outright commercial for it. Consider the radio soap operas of the 1930s. Were those soap operas devised simply for the pleasure of the listening audience? They were not, of course. The shows were created as part of a platform by which advertisers could market products (such as soap) during the commercial