The goal of this organization is to shape the public’s perception of the effects of global warming and inspire people to take action to save the planet. This is accomplished through the constant monitoring of 24 glaciers around the world and documentation as well as publication of the alarming rates at which they are disappearing. This information is then brought to the attention of the world in magazines, press conferences, lectures, and so on, in hopes of giving the situation the attention it deserves (James Balog
The goal of this organization is to shape the public’s perception of the effects of global warming and inspire people to take action to save the planet. This is accomplished through the constant monitoring of 24 glaciers around the world and documentation as well as publication of the alarming rates at which they are disappearing. This information is then brought to the attention of the world in magazines, press conferences, lectures, and so on, in hopes of giving the situation the attention it deserves (James Balog