1. Demographic Profile of Charzapped’s Customers
a) Age: 18-45
People in this age group are relatively technology savvy and are open to adopting new products
b) Income: $19,200/year and above
People in this age group have disposable income to spend on inexpensive devices to make their lives easier.
c) Occupation: Student, Law Enforcement, Photographer, Athletic Trainer, Geologist, Landscaper
According to Soteris Phoraris, people in this age group tend to be outdoor enthusiasts (2017).
d) Education: At least a High School Diploma
People in this age group have a better understanding of technology and the advantages that it brings.
e) Lifestyle: Spends a large number of time in the outdoors. May be an avid cyclist or hiker.
a. People who spend a lot of time in the outdoors will have the most need for our solar powered …show more content…
Motivation of Charzapped’s Target Customer
It is important to understand what drives a customer to purchase in order to effectively tailor and market ones product or service. The motivation behind purchasing a solar powered charger would be to keep phones powered conveniently using sunlight while in the outdoors to keep in touch with family for safety reasons (emotional) and use GPS (logical) especially hikers. Also, our low price of $19.95 will be another reason that customers gravitate toward our product.
3. External Forces Influencing Charzapped’s Potential Customers
Because our solar-powered charger is not a large or costly purchase, the customer is likely to be the only person involved in the buying process. There is no risk associated with purchasing this product. However, the need to stay in constant contact with their friends and family while on expeditions will push our customers to purchase. As stated by Researchnester, “The portable solar charger market is expected to expand at a CAGR of 13.2% during the forecast period of 2017-2023” (2017). With this growing popularity and tech-culture, customers are likely to follow
a) Age: 18-45
People in this age group are relatively technology savvy and are open to adopting new products
b) Income: $19,200/year and above
People in this age group have disposable income to spend on inexpensive devices to make their lives easier.
c) Occupation: Student, Law Enforcement, Photographer, Athletic Trainer, Geologist, Landscaper
According to Soteris Phoraris, people in this age group tend to be outdoor enthusiasts (2017).
d) Education: At least a High School Diploma
People in this age group have a better understanding of technology and the advantages that it brings.
e) Lifestyle: Spends a large number of time in the outdoors. May be an avid cyclist or hiker.
a. People who spend a lot of time in the outdoors will have the most need for our solar powered …show more content…
Motivation of Charzapped’s Target Customer
It is important to understand what drives a customer to purchase in order to effectively tailor and market ones product or service. The motivation behind purchasing a solar powered charger would be to keep phones powered conveniently using sunlight while in the outdoors to keep in touch with family for safety reasons (emotional) and use GPS (logical) especially hikers. Also, our low price of $19.95 will be another reason that customers gravitate toward our product.
3. External Forces Influencing Charzapped’s Potential Customers
Because our solar-powered charger is not a large or costly purchase, the customer is likely to be the only person involved in the buying process. There is no risk associated with purchasing this product. However, the need to stay in constant contact with their friends and family while on expeditions will push our customers to purchase. As stated by Researchnester, “The portable solar charger market is expected to expand at a CAGR of 13.2% during the forecast period of 2017-2023” (2017). With this growing popularity and tech-culture, customers are likely to follow