1 Presentation of the company
1.1 Corporate identity card
1.1.1 About the company—Charles Tyrwhitt
For my sales internship, I am working in Charles Tyrwhitt, which is a multi-channel British menswear retailer specializing in formal men’s wear.
History
Nicholas Charles Tyrwhitt Wheeler starts his business in 1986, while he was still a student at Bristol University. Charles Tyrwhitt was originally a mail order company. The main purpose for opening this industry is that Wheeler thinks that he can produce the finest formal shirts for gentleman. Therefore, he starts this business by making shirts. Later on, the collection slowly expands. They add suits, coats, jackets, knitwear, scarfs, shoes and small accessories into their collection. In …show more content…
These people want something simple with a nice look and easy for them to wear during working days. Nowadays, Charles Tyrwhitt open a selection for women as well. The customers are mostly the people who work in office or they need to be dress properly during their work. Due to Charles Tyrwhitt are targeting this group of people, their product are mostly simple classic design items. The items are easy for the customer to mix and match to create different looks. Charles Tyrwhitt uses a high discount mode (high low …show more content…
all these mass-market high street retailers who sell formal menswear product. It is the same that Charles Tyrwhitt are competing the same type of brand internationally. Especially like the brand Hackeet, which has the same target, positioning and the product share the same element.
1.1.2 Presentation of the department
The department that I am working in Charles Tyrwhitt is the sales department.
2. Description of tasks assigned
2.1 My position
My job responsibility mainly focused
1.1 Corporate identity card
1.1.1 About the company—Charles Tyrwhitt
For my sales internship, I am working in Charles Tyrwhitt, which is a multi-channel British menswear retailer specializing in formal men’s wear.
History
Nicholas Charles Tyrwhitt Wheeler starts his business in 1986, while he was still a student at Bristol University. Charles Tyrwhitt was originally a mail order company. The main purpose for opening this industry is that Wheeler thinks that he can produce the finest formal shirts for gentleman. Therefore, he starts this business by making shirts. Later on, the collection slowly expands. They add suits, coats, jackets, knitwear, scarfs, shoes and small accessories into their collection. In …show more content…
These people want something simple with a nice look and easy for them to wear during working days. Nowadays, Charles Tyrwhitt open a selection for women as well. The customers are mostly the people who work in office or they need to be dress properly during their work. Due to Charles Tyrwhitt are targeting this group of people, their product are mostly simple classic design items. The items are easy for the customer to mix and match to create different looks. Charles Tyrwhitt uses a high discount mode (high low …show more content…
all these mass-market high street retailers who sell formal menswear product. It is the same that Charles Tyrwhitt are competing the same type of brand internationally. Especially like the brand Hackeet, which has the same target, positioning and the product share the same element.
1.1.2 Presentation of the department
The department that I am working in Charles Tyrwhitt is the sales department.
2. Description of tasks assigned
2.1 My position
My job responsibility mainly focused