The Handling of the Charles Oakley and James Dolan Feud On February 7th, 2017 former New York Knicks star Charles Oakley was ejected from Madison Square Garden following a verbal altercation with Knicks owner James Dolan. As Oakley was being ejected from Madison Square Garden, he became physical with arena security, shoving multiple security guards, including striking one in the face. Following the incident, Oakley was charged with three counts of misdemeanor assault and one count of trespassing. Within the immediate time following the incident, Dolan had Oakley banned from Madison Square Garden for Knicks games indefinitely. The handling of the situation by the Knicks public relations department has been …show more content…
This meeting itself could be viewed as a public relations move by Adam Silver in hopes of keeping various publics at ease with the situation, hoping the incident would not continue to hurt one of the NBA’s biggest assets and brands. In what was described as an emotional meeting by Silver, the two sides were able to have a civil meeting, with Dolan ultimately lifting Oakley’s ban from Madison Square Garden. However, in the days afterwards, the saga took a new turn and turned into a public relations nightmare for all involved. During an interview on New York’s 98.7 FM ESPN radio station, Dolan made several comments about Oakley, that were seen as highly disrespectful and inappropriate in their own right. During the interview, Dolan suggested that Oakley is an alcoholic and that he suffers from anger issues, ultimately causing the conflict that happened on February 7th. Following Dolan’s remarks on the radio, the Knicks public relations department outside of their immediate comments have stayed rather quiet not making any comments. That being said, Dolan’s radio interview in itself could be seen as a public relations tactic. However, his interview overall would’ve continued to put the organization in a bad light. Currently, it seems the best public relations move made during the Oakley saga has been the meeting between Adam Silver, James …show more content…
While Oakley’s actions on February 7th were highly inappropriate, many publics that are close to the organization see Dolan as a poor owner. Dolan has been criticized throughout his time as owner of the Knicks as someone who cares more about the brand, then the actual product which publics, especially fans see. Therefore, the immediate lack of support for Dolan could strongly stem from the pre-existing conditions revolving around his already poor public image. With that being said, Dolan’s remarks on New York sports radio have caused most remaining publics to side with Oakley in the manner. Despite receiving some benefit of the doubt early on from certain publics, Dolan’s remarks have caused extreme backlash. Many see the comments as extremely disrespectful. Without a doubt, the situation overall has damaged Dolan’s image as well as the organizations image as a whole. Going forward, the Knicks public relations department will have to find a way to re-interest publics in the actual team, in hopes of bringing back fans who have threatened to not renew their season tickets, after all the most important public to a sports franchise is their fan base, especially local fans. As an ongoing situation, the way the Knicks public relations department handles it going forward will be an extremely interesting and a situation to keep a close eye