Question 1: Define and discuss Lawn Care’s current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners? (6 marks) 450-650 words
A good mission statement plays a vital role for firm as a tool for corporate communication in order to success of any business. It is a positive declaration intended to give confidence to all the stakeholders (Sufi and Lyons, 2003, p.255).The current lawn care company strategy mission is to remain market leadership in quality grass seed and fertilizer in the world and sustains its reputation of lawn care segment. Target premium class customers like golf clubs and parks. Lawn Care Company declared the strategy to service “the right product …show more content…
High quality and innovative products/services, they also demand both sensible price and delivery times. Therefore, firms must pursuit a method of competing on a multiple result (Thürer et al., 2013, p. 856).The Lawn care company positioning in the market among competitors by targeting golf courses and parks customer and offering the highest quality grass seed and fertilizer where number percentages of products conforming to their specification. The lawn care company inspects the process to improve quality, less re-work, using higher material yields, ensuring less waste. To ensure machine up time to certain level by measuring machine percent uptime, measuring percent of output reworked. Ensure quality control and assurance function within the plant. From the delivery capability, shorten the lead times for quick delivery, sales team receive the order and pass the order product and quantity to store department, store department will then pick the right product and pack the product flawless to distribution department. Distribution department will then call the customer to ensure the right customer and their convenient time for delivery. The capability of dependability include reliability of original promise date, maintenance of existing machine, material handling, product planning and scheduling, materials handling improvement and expediting of orders through plant …show more content…
The ability of firms to offer goods or service features and performance characteristics that differentiate one customer benefit package from another win the orders on the market (Hörte and Ylinenpää, 2009, pg.1006).As lawn care firm adopted manufacturing strategy framework and developed a reputable framework for linking corporate and functional strategies. First step is to define the corporate objectives e.g. sales $1 billion growth, profit 60 percent or 70% of sales annual. Next steps are to determine marketing strategy to meet these objectives, e.g. launch campaign in shopping mall, advertised satisfied golf courses customer on TV and radio and tell the audience how different products on the market against its competitors, finally establish an appropriate manufacturing process and infrastructure to support the competitiveness of the firm. A firm on its ability to use its total resources to support the criteria that define how orders are won, one important aim of the process is to initiate the firm where all functions could play a role e.g. marketing, R&D and engineering. In
A good mission statement plays a vital role for firm as a tool for corporate communication in order to success of any business. It is a positive declaration intended to give confidence to all the stakeholders (Sufi and Lyons, 2003, p.255).The current lawn care company strategy mission is to remain market leadership in quality grass seed and fertilizer in the world and sustains its reputation of lawn care segment. Target premium class customers like golf clubs and parks. Lawn Care Company declared the strategy to service “the right product …show more content…
High quality and innovative products/services, they also demand both sensible price and delivery times. Therefore, firms must pursuit a method of competing on a multiple result (Thürer et al., 2013, p. 856).The Lawn care company positioning in the market among competitors by targeting golf courses and parks customer and offering the highest quality grass seed and fertilizer where number percentages of products conforming to their specification. The lawn care company inspects the process to improve quality, less re-work, using higher material yields, ensuring less waste. To ensure machine up time to certain level by measuring machine percent uptime, measuring percent of output reworked. Ensure quality control and assurance function within the plant. From the delivery capability, shorten the lead times for quick delivery, sales team receive the order and pass the order product and quantity to store department, store department will then pick the right product and pack the product flawless to distribution department. Distribution department will then call the customer to ensure the right customer and their convenient time for delivery. The capability of dependability include reliability of original promise date, maintenance of existing machine, material handling, product planning and scheduling, materials handling improvement and expediting of orders through plant …show more content…
The ability of firms to offer goods or service features and performance characteristics that differentiate one customer benefit package from another win the orders on the market (Hörte and Ylinenpää, 2009, pg.1006).As lawn care firm adopted manufacturing strategy framework and developed a reputable framework for linking corporate and functional strategies. First step is to define the corporate objectives e.g. sales $1 billion growth, profit 60 percent or 70% of sales annual. Next steps are to determine marketing strategy to meet these objectives, e.g. launch campaign in shopping mall, advertised satisfied golf courses customer on TV and radio and tell the audience how different products on the market against its competitors, finally establish an appropriate manufacturing process and infrastructure to support the competitiveness of the firm. A firm on its ability to use its total resources to support the criteria that define how orders are won, one important aim of the process is to initiate the firm where all functions could play a role e.g. marketing, R&D and engineering. In