Project Rationale
In chapter 7 of Animal Farm there is a scene where an execution took place. Obviously, the execution was unfair and the alleged crimes that the executed animals have committed was false. And because of the cruel nature of the execution, the animals were left feeling shocked and unsure, which brings us to the propaganda. The purpose of the print ad is to convince the animals that the “criminals” were traitors to the farm that deserved to die. And this lie is significant to the novel because one of the way Napoleon keeps the animals under his control is through fear. He needed to persuade the animals to believe that the condemned animals were criminals in order to make the other animals understand what happens when they defy …show more content…
Behind Napoleon, the flag of Animal Farm is present, indicating that the brave knight Napoleon is protecting the kingdom of Animal Farm from Snowball, which is the pig falling. Snowball is represented as a king in this ad, and he is falling out of his throne because the throne had lost the platform it was standing on. The “poof!” cloud underneath the throne is supposed to show this. And the reason for the throne losing its balance is the graves on the ground below the throne. The graves are of the executed animals, thus showing that once the animals supporting his throne are gone, King Snowball is doomed to fall down to Napoleon. The text on top of the print ad describe that, Snowball being the “mastermind” and the condemned animals being his “underlings”. Basically, the visuals of the ad are showing Snowball falling out of his throne, because Napoleon had defeated his supporters, literally. The bigger text on the bottom of the print ad is supposed to invoke a feeling of fear in the animals. Fear of having traitors in league with Snowball, whom they know to be villainous, that could bring forth harm to their farm. The ad’s diction in the bottom is also a form of propaganda. Being betrayed is a strong negative emotion, so using the word “traitor” give off a stronger vibe than words like “criminals”. This ad uses defensive nationalism and loaded words to promote the lie
In chapter 7 of Animal Farm there is a scene where an execution took place. Obviously, the execution was unfair and the alleged crimes that the executed animals have committed was false. And because of the cruel nature of the execution, the animals were left feeling shocked and unsure, which brings us to the propaganda. The purpose of the print ad is to convince the animals that the “criminals” were traitors to the farm that deserved to die. And this lie is significant to the novel because one of the way Napoleon keeps the animals under his control is through fear. He needed to persuade the animals to believe that the condemned animals were criminals in order to make the other animals understand what happens when they defy …show more content…
Behind Napoleon, the flag of Animal Farm is present, indicating that the brave knight Napoleon is protecting the kingdom of Animal Farm from Snowball, which is the pig falling. Snowball is represented as a king in this ad, and he is falling out of his throne because the throne had lost the platform it was standing on. The “poof!” cloud underneath the throne is supposed to show this. And the reason for the throne losing its balance is the graves on the ground below the throne. The graves are of the executed animals, thus showing that once the animals supporting his throne are gone, King Snowball is doomed to fall down to Napoleon. The text on top of the print ad describe that, Snowball being the “mastermind” and the condemned animals being his “underlings”. Basically, the visuals of the ad are showing Snowball falling out of his throne, because Napoleon had defeated his supporters, literally. The bigger text on the bottom of the print ad is supposed to invoke a feeling of fear in the animals. Fear of having traitors in league with Snowball, whom they know to be villainous, that could bring forth harm to their farm. The ad’s diction in the bottom is also a form of propaganda. Being betrayed is a strong negative emotion, so using the word “traitor” give off a stronger vibe than words like “criminals”. This ad uses defensive nationalism and loaded words to promote the lie