Chapter 20 Regulation Of Advertising And Promotion Essay

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Register to read the introduction… The _____ is a major trade association of the advertising business in the United States and has established standards of practice and its own creative code.

A.
Vision Council of America

B.
Independent Business Alliance

C.
American Association of Advertising Agencies

D.
Federal Trade Commission

E.
National Association of Broadcasters

47.
Which of the following statements describes the media's role in the self-regulation of advertising?

A.
The media must accept all the advertising campaigns they receive because of the First Amendment that guarantees the freedom of speech.

B.
The media cannot refuse to accept advertising for an entire product class such as hard liquor.

C.
The media can refuse to accept individual ads they find offensive or objectionable.

D.
The media is expected to reject ads that are targeted toward children and older adults.

E.
The broadcast is required by law to reject political ads.

48.
Certain magazines regularly test the products they advertise and offer a "seal of approval" and refunds if the products are later found to be defective. They do so in order to:

A. enhance the credibility of the publication.

B. encourage advertisers to buy more media space.
…show more content…
Information Technology

B.
Advertising Self-Regulatory

C.
Federal Consumer Protection

D.
Federal Trade Commission

E.
Central Hudson
Federal regulation of advertising originated in 1914 with the passage of the Federal Trade Commission Act (FTC Act), which created the FTC, the agency that is today the most active in, and has primary responsibility for, controlling and regulating advertising. AACSB: Analytic
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 20-03 To consider how advertising is regulated by federal and state government agencies; including the Federal Trade Commission.
Topic: Federal Regulation of Advertising

61.
Under the original Federal Trade Commission Act of 1914, the FTC:

A. was given the power to issue cease-and-desist orders against firms engaging in deceptive practices.

B. was given the power to pursue corrective advertising remedies to deceptive practices.

C. could not prohibit false advertising unless there was evidence of injury to a competitor.

D. was given the power to regulate all false and deceptive advertising practices that might injure competition or mislead consumers.

E. could not enforce antitrust laws or protect major competitors from one

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