Essay on Changing Consumer Behaviour in India

2639 Words Jul 27th, 2010 11 Pages
CHANGES IN CONSUMER BEHAVIOUR OF INDIA 1
Executive Summary:-
Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. This research paper explains the changes occurred in consumer behaviour of India. The purpose of this research paper is to find out the factors that are affecting the consumer behaviour and what strategies can be formed to adopt those changes and achieve the long term growth and success. The synthesis of this research paper is based on the secondary data sources as well as the observation of buying behaviour of consumers. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of
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The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of luxury and comfort. He wants to live in present and does not believe in savings for the future. An important and recent development in India‟s consumerism is the emergence of the rural market for several basic consumer goods. The Indian middle class has provided a big boost to the consumer culture during the recent past and it is hoped that their buying behaviour will continue to change in the coming future. Due to fast growth of the services sector per capita income of people of India is also increasing. The number of middle class is increasing due to another fact that people are fast shifting from agriculture to the services and industry sector where growth prospects are reasonably high as

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