Change Model Using Kotter’s Change Process
As the Sales and Marking Director for Sea Treasures, I will use Kotter’s eight-step change process to create an Internet Website to sell the large inventory of aquarium decorator items that are currently gathering dust in a stored warehouse. This will be a short-term, small scale change. Six months later, I will expand the Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale change.
Leaders are key to successful planning and implementation of change. Weiss (2016) noted, “Leadership is particularly crucial to executing an effective change program. Effective change projects call for leaders and managers who are emotionally intelligent …show more content…
5-6). Sea Treasure owner will want to bring in senior and middle managers as well as employees together with a vision that directs the change effort and present a visual picture of the organizations future once the change is achieved (Weiss, 20-16, Sec 1.1 p. 6). This visual picture could be a presentation of the new website technology that will transform the company’s product line marking, distribution and shipping methods which will increase productivity and sales of the organization. Weiss (2016) noted, “Without a powerful guiding coalition and vision, the change will likely incur opposition and fail” (p. …show more content…
By creating short-term goals and rewarding employees, victory is evident on a small scale” (pp. 7-8). Employees who take baby steps are able to see the visible change and understand the contribution of their efforts. Kotter International explained, “Consistently producing, tracking, evaluating and celebrating volumes of small and large accomplishments correlates to results which can be visually observed” (Kotter International, 2016). In order to expand Sea Treasures Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale, Kotter’s seventh step is important. Kotter seventh step is consolidate improvements and produce more change. After planning and celebrating short-term wins, Weiss (2016) says, “Change leaders must con¬solidate improvements and produce still more change” (p. 8). After Sea Treasures short term achievements are visualized, leaders can then capitalize expanding the company website to sell live creatures on line. This may involve hiring, promoting, training employees who can implement the long term vision and reinvigorate the process with new projects and process to meet long term goals (Weiss, 2016, sec 1.1, p.
As the Sales and Marking Director for Sea Treasures, I will use Kotter’s eight-step change process to create an Internet Website to sell the large inventory of aquarium decorator items that are currently gathering dust in a stored warehouse. This will be a short-term, small scale change. Six months later, I will expand the Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale change.
Leaders are key to successful planning and implementation of change. Weiss (2016) noted, “Leadership is particularly crucial to executing an effective change program. Effective change projects call for leaders and managers who are emotionally intelligent …show more content…
5-6). Sea Treasure owner will want to bring in senior and middle managers as well as employees together with a vision that directs the change effort and present a visual picture of the organizations future once the change is achieved (Weiss, 20-16, Sec 1.1 p. 6). This visual picture could be a presentation of the new website technology that will transform the company’s product line marking, distribution and shipping methods which will increase productivity and sales of the organization. Weiss (2016) noted, “Without a powerful guiding coalition and vision, the change will likely incur opposition and fail” (p. …show more content…
By creating short-term goals and rewarding employees, victory is evident on a small scale” (pp. 7-8). Employees who take baby steps are able to see the visible change and understand the contribution of their efforts. Kotter International explained, “Consistently producing, tracking, evaluating and celebrating volumes of small and large accomplishments correlates to results which can be visually observed” (Kotter International, 2016). In order to expand Sea Treasures Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale, Kotter’s seventh step is important. Kotter seventh step is consolidate improvements and produce more change. After planning and celebrating short-term wins, Weiss (2016) says, “Change leaders must con¬solidate improvements and produce still more change” (p. 8). After Sea Treasures short term achievements are visualized, leaders can then capitalize expanding the company website to sell live creatures on line. This may involve hiring, promoting, training employees who can implement the long term vision and reinvigorate the process with new projects and process to meet long term goals (Weiss, 2016, sec 1.1, p.