Champs Company Case Study

782 Words 4 Pages
The registration of the trademark and franchise require legal procedures and fees. Trademarks are protected by the “Regulations and Systems of Commercial, Industrial, Literary, Artistic, and Musical Property in Lebanon” (1924 law). These are protected by the Paris convention and the Madrid agreement. The brand name Champs Company and its logo shall be registered and licensed by the Ministry of Economy and Trade.

3.3 Startup Costs and Type of Ownership

The starts up costs encountered are the costs of company registration and lawyer fees as stated above. They total 1266$. The franchise will cost $125000. The company must sign the memorandum of association at the notary public. The liability of the company is a commitment to the owner and it
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It will work on its marketing strategy taking into consideration the challenge it will face in the fierce market competition and country recession. According to the feasibility study the company should attain substantial growth in the upcoming years because it is working on high quality and augmented customer services. The company will augment its products with other services such as delivery, promotions to loyal customers, and discounts every now and then and keep in mind that champs has additional services such as products delivery.

Marketing Plan

4.1 Mission Statement

Champs mission is to be a profitable local Lebanese shoes company satisfying the needs of its customers and employees through the delivery of high quality products and services plus to build strong and loyal customer relationship by making sure that customers are highly satisfied, these loyal customers will be tracked by the RFM formula which stands for: how recently customer purchased items, how frequently and the monetary value of the purchases. Moreover, its vision is to promote the shoe industry as a key partner in contributing to economic growth and market return.

4.2 Goals and Objectives

1. Sell world-class shoes and cloth wear.
2. Meet customer requirements and supply them with the highest quality.
3. Deliver structural cost reductions.
4. Be the model company in the Lebanon between all retail shoes companies.
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4.3.2: SWOT analysis


• Strong Industry Base
The retail shoes Industry contributes annually a major share of the Lebanese GDP and market. The company, having its presence in Beirut, has a strategic access to the market and its customers. It is meeting not only domestic requirement of shoes but also meeting the requirements of tourists.

• Sustained Growth in Sales
The company will conduct a low pricing strategy to compete in the market and it will grow its market share throughout the years of operations.
• Easy Availability of Inventory
The company has signed an agreement to acquire inventory from the mother company yearly as a part of its franchise deal. The company can acquire as much as it needs if it sold its inventory before the year end. The mother company will ship the products in two months only which makes the inventory always available to meet the customer’s needs.
• Good International

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