International Marketing Research In Canad Methodological Challenges

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The chosen country for international marketing research is Canada. Canada-cultural research faces additional methodological challenges that, if not addressed properly can greatly increase the risk of errors of inference. They are also different in the art of data collection and methodology than New Zealand. My Research Company has to carry out the variables that will help you do some research in Canada. 1. Initially, foreign markets are subject to intercultural risk, which refers to the substantial differences in language, life styles, and ways of thinking, customs and religions of the people who live abroad. Historical, ethnic, geographical and religious circumstances …show more content…
This is most often used for international marketing research technique. Through this research technique we will get important ideas and views of the people of Canada. This method is mainly used when the researcher does not know much about the organization I studied problem. Descriptive market research: Another affective way to do research in Canada, which is descriptive research market. Using descriptive research we can get information from the people of Canada in different and easier manner they like. Descriptive research is very common in business and other aspects of life. A research method in which the main emphasis is on determining the frequency with which something occurs or the extent to which two variables co vary. Most of time people in Canada are afraid to answer any survey, using all tactics that get the attention of researcher defendant. Casual research: A research design in which the main emphasis is on determining cause and effect relationships. Sometimes, managers need stronger that a particular action is likely to produce a particular outcome tests. This method of

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