3.5. Success factors for export &Marketing strategies for Armenian wine
The most significant solution in a winning export strategy to China is to offer full support, especially sales related activities and marketing to local coworkers in the market of wine.
Key Responsibilities of the exporters should be the assurance of marketing and production operations, sustainability of supply qualifications, suggestions of marketing operations, promotion of the brand /or involving another organization who will carry out the activities on the behalf of the brand .
Importers, on their turn, should be responsible for the distribution network Building and te scope of their work should be the establishment of the distribution network, expansion of distribution …show more content…
• Brand promotion and exposure : Participation in exhibitions of wine in Beijing, Shanghai and Guangzhou , sponsoring social events
Promotional Activities of the brand: Armenian wine companies should support their local partner. They should support the marketing activities which are focused on increasing brand awareness, promotion, in order to guarantee the success in China.
Local Partnership: Armenian wine companies firstly, should focus on increasing and finding winning strategic long-term partners in order to establish a strategic, concrete and pleasant partnership with. The partners must havewide knowledge of the Chinese wine market , what is more, an widespread distribution network. As well, it would be good if the partner have sound branch offices which are located in the major cities like Shanghai, Guangdong, and
The most significant solution in a winning export strategy to China is to offer full support, especially sales related activities and marketing to local coworkers in the market of wine.
Key Responsibilities of the exporters should be the assurance of marketing and production operations, sustainability of supply qualifications, suggestions of marketing operations, promotion of the brand /or involving another organization who will carry out the activities on the behalf of the brand .
Importers, on their turn, should be responsible for the distribution network Building and te scope of their work should be the establishment of the distribution network, expansion of distribution …show more content…
• Brand promotion and exposure : Participation in exhibitions of wine in Beijing, Shanghai and Guangzhou , sponsoring social events
Promotional Activities of the brand: Armenian wine companies should support their local partner. They should support the marketing activities which are focused on increasing brand awareness, promotion, in order to guarantee the success in China.
Local Partnership: Armenian wine companies firstly, should focus on increasing and finding winning strategic long-term partners in order to establish a strategic, concrete and pleasant partnership with. The partners must havewide knowledge of the Chinese wine market , what is more, an widespread distribution network. As well, it would be good if the partner have sound branch offices which are located in the major cities like Shanghai, Guangdong, and