Routes of Persuasion (Central & Peripheral)
Introduction:
Persuasion is used in everyday life in different ways such as trying to get someone to buy a product or using it as a way to promote a cause. There are two different ways or routes of persuasion. The central route of persuasion, which gives people facts and peripheral route of persuasion, which give people information in a joking kind of way, such as puns or inside jokes.
This experiment was organised to examine which of the two routes of persuasion (central and peripheral) is more sufficient and effective in making people understand how smoking was bad. A visual analogue scale was filled out by the participants on the route of persuasion they were presented with and then turned into …show more content…
The central route of persuasion has a mean score of 79.44/100 while the peripheral route of persuasion has a mean score of 55.4/100, meaning the central route of persuasion had a larger mean score of understanding of 24.04. This means that the participants got more knowledge on why smoking is bad from the central route of persuasion PowerPoint. That means that if any of the participants did smoke, it is more likely they will quit after reading the central route of persuasion rather than the peripheral route of …show more content…
An investigation is reliable if the outcome shows similar results if the investigation is repeated (Introduction to Psychology Revision Summary). There were 19 participants who are in year 12 and study stage 2 psychology. The ages ranged from 17 to 18 and they represent year 12 Casuarina Senior College students.
Strength has to do with the stability and durability of an experiment. As this was an experimental research design a strength was that there was control over the variables (PowerPoint for central route of persuasion and peripheral route of persuasion). This control is that they were the same length and took the same time to be presented to each group of participants. Another strength was that each group member looked at their PowerPoint at the same time which makes the results more accurate by minimising the difference in alertness and attention the participants
Introduction:
Persuasion is used in everyday life in different ways such as trying to get someone to buy a product or using it as a way to promote a cause. There are two different ways or routes of persuasion. The central route of persuasion, which gives people facts and peripheral route of persuasion, which give people information in a joking kind of way, such as puns or inside jokes.
This experiment was organised to examine which of the two routes of persuasion (central and peripheral) is more sufficient and effective in making people understand how smoking was bad. A visual analogue scale was filled out by the participants on the route of persuasion they were presented with and then turned into …show more content…
The central route of persuasion has a mean score of 79.44/100 while the peripheral route of persuasion has a mean score of 55.4/100, meaning the central route of persuasion had a larger mean score of understanding of 24.04. This means that the participants got more knowledge on why smoking is bad from the central route of persuasion PowerPoint. That means that if any of the participants did smoke, it is more likely they will quit after reading the central route of persuasion rather than the peripheral route of …show more content…
An investigation is reliable if the outcome shows similar results if the investigation is repeated (Introduction to Psychology Revision Summary). There were 19 participants who are in year 12 and study stage 2 psychology. The ages ranged from 17 to 18 and they represent year 12 Casuarina Senior College students.
Strength has to do with the stability and durability of an experiment. As this was an experimental research design a strength was that there was control over the variables (PowerPoint for central route of persuasion and peripheral route of persuasion). This control is that they were the same length and took the same time to be presented to each group of participants. Another strength was that each group member looked at their PowerPoint at the same time which makes the results more accurate by minimising the difference in alertness and attention the participants