Part 1: Strategic Plan
Background of Celtic Catering Company
The Billy Bob’s catering companies located in the greater Boston area is a major player in the food industry. It is also the proprietor of D&D catering, KO Catering and Pies and “T.” As a subsidiary, the Celtic catering company is one of many family owned and operated businesses of Billy Bob’s catering that came into conception on June 20th, 1983. Located downtown Boston at 2754 Tremont Street, it is at the center of where most Bostonians frequently visit all year long. Business owners Rick and Dan Johansen entering the foodservice industry after their father Billy succumb to an illness in 1990. The two brothers wanted the 18 to 40 crowd of the downtown Boston community. To do …show more content…
The size of Celtic Catering Company operations will be a strength on which to capitalize. We will employ an aggressive marketing strategy to garner notoriety quickly.
SWOT Analysis Factors: Weaknesses
Identify Weakness #1 The lack of large-scale catering businesses in Boston area presents Celtic Catering Company with an exciting opportunity. We fully intend to exploit this by aggressively trying to capture market share. As we gain market share, we will assess the market and consider aggressive expansion of the operation.
Identify Weakness #2 The catering market requires the need for catering services to keep busy. Not having a steady stream of new jobs could cause employees to start leaving. The company’s marketing department will focus on lining up opportunities to have a presence at fairs or open locations to cover any potential gaps in catering opportunities.
SWOT Analysis Factors: Opportunities
Identify Opportunity #1 The lack of large-scale catering businesses in Boston presents Celtic Catering Company with an exciting opportunity. We fully intend to exploit this by aggressively trying to capture market share. As we gain market share, we will assess the market and consider aggressive expansion of the
Background of Celtic Catering Company
The Billy Bob’s catering companies located in the greater Boston area is a major player in the food industry. It is also the proprietor of D&D catering, KO Catering and Pies and “T.” As a subsidiary, the Celtic catering company is one of many family owned and operated businesses of Billy Bob’s catering that came into conception on June 20th, 1983. Located downtown Boston at 2754 Tremont Street, it is at the center of where most Bostonians frequently visit all year long. Business owners Rick and Dan Johansen entering the foodservice industry after their father Billy succumb to an illness in 1990. The two brothers wanted the 18 to 40 crowd of the downtown Boston community. To do …show more content…
The size of Celtic Catering Company operations will be a strength on which to capitalize. We will employ an aggressive marketing strategy to garner notoriety quickly.
SWOT Analysis Factors: Weaknesses
Identify Weakness #1 The lack of large-scale catering businesses in Boston area presents Celtic Catering Company with an exciting opportunity. We fully intend to exploit this by aggressively trying to capture market share. As we gain market share, we will assess the market and consider aggressive expansion of the operation.
Identify Weakness #2 The catering market requires the need for catering services to keep busy. Not having a steady stream of new jobs could cause employees to start leaving. The company’s marketing department will focus on lining up opportunities to have a presence at fairs or open locations to cover any potential gaps in catering opportunities.
SWOT Analysis Factors: Opportunities
Identify Opportunity #1 The lack of large-scale catering businesses in Boston presents Celtic Catering Company with an exciting opportunity. We fully intend to exploit this by aggressively trying to capture market share. As we gain market share, we will assess the market and consider aggressive expansion of the