Celebrities can have significant influence in consumer choices because the general public recognizes them and, they have a target audience that is willing to buy their product. For instance, Channing Tatum featured in a commercial for Mountain Dew. This example corroborates that the company who made the commercial believes that they needed a celebrity with good looks, and an actor or actress who starred in action movies, to star in their advertisement. For these reasons, they pick Channing Tatum to be in the commercial. Another example is Apple Music choosing Taylor Swift to be in their commercial. In this case, it shows that Apple Music would want to select someone who is exceptionally famous, a role model, to millions of people,
