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Celebrities: An Ad Analysis

Celebrities: An Ad Analysis

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Celebrities have significant influences on the consumer’s choices because they are recognizable and admired by fans around the world. For instance, Puma, a shoe company, sponsored BTS, a popular Korean boy band. The pop group BTS advertised shoes and socks multiple times for the company. Some of the commercials presented the members dancing and looking comfortable and relaxed while wearing the products. The advertisement proves that BTS is a reliable choice to display their products because of their rising popularity. Therefore, the commercial may prompt fans of BTS to buy the products to show their support or to model after them.
Another example of a celebrity endorsed commercial is the Gatorade advertisement starring Paul George, an NBA

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