Caviar Company Case Study

1397 Words 6 Pages
Caviar 101 A crash course from two sisters living the caviar dream Caviar refers to unfertilized, salt-cured fish eggs from sturgeon. Five years ago, Petra Bergstein, Texas Tech, and Saskia Bergstein, TCU, had never tried the stuff. Petra’s work on a sturgeon farm in Sacramento, California, first hooked her on caviar in 2012, not only as a food but as a business idea. She enlisted her sister, Saskia—a consultant and CPA—to help build a new caviar brand from the ground up. Today, the sisters own and operate The Caviar Company, a leading caviar and roe distributor with a San Francisco storefront and a loyal foodie following, including some of the region’s swankiest chefs. Petra and Saskia know their products have an acquired taste and a reputation …show more content…
But the Bergstein sisters hope to change all that. “Our products are an experience, not just a luxury good,” Saskia says. “Our goal is not only to curate the best caviar collection there is, but also to bring that collection to everyone. We want to give people a chance to try something new.” —By Kristen Desmond LeFevre, Indiana Kaluga Hybrid Caviar Imported from Asia “This product has a nice sized egg and texture. You can really feel the individual eggs here,” Saskia says. The perfect pair for this caviar? Scallops in a butter-based sauce. Smoked Trout Roe Imported from Spain Cold-smoked with apple and cherry wood, Petra loves this product for its “crisp textured pop.” She recommends serving it on deviled eggs, potato chips or bagels. Hackleback Caviar From the Tennessee River One of the last wild caviars available, hackleback has a nutty finish and is prized for its mineral and earthy notes. Saskia and …show more content…
Making Room Just because you live on campus doesn’t mean you have to leave comfort and style behind. Instead, give your temporary dwelling a look and feel of a real home away from home. ollow these five tips to make your dorm room Instagram-worthy. —By Jeanine Matlow Money Matters Shop smart and stick to a budget. Peruse magazines and Pinterest for inspiration. Then, visit big box stores, such as Target, TJ Maxx, At Home and Pottery Barn, which can yield finds that don’t break the bank. Form Follows Function Incorporate pieces with a purpose that pack a visual punch like pillows, clocks and mirrors. Soften hard edges in the room and you’ll raise the comfort with additions like an upholstered headboard, ready-made draperies and a soft rug underfoot. Stash Your Stuff Control the clutter. Say hello to stylish storage in the form of decorative containers for all the items that tend to accumulate in tight spaces. Trays corral important papers and keep chargers for your electronics in one easy-tofind place. Lighting the Way Brighten your outlook. Whether you’d like to add some ambiance with string lights or task lighting for late-night studying, keep an eye out for unique styles. For instance, you might find

Related Documents