Cast Study About Wegmans Essay

1260 Words Mar 17th, 2011 6 Pages
PRODUCTION &OPERATION MANAGEMENT
LECTURE: MR IRFAN
PROJECT: CASE STUDY ON WEGMANS FOOD MARKETS
Name: Johnny
ID: 014200900067
Major: IB Time: Thursday14:00-16:30 1930's | | 1940's | | 1950's | 1960's | | 1970's | | 1980's | 1990's | | 2008 | | 2008 |
“Looking Back and Moving Forward”

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A CASE STUDY ON WEGMANS FOOD MARKETS
QUESTION ONE:
How do customers judge the quality of a supermarket?

ANSWER: The customers judge the quality of a supermarket from different aspects and in varied ways. They judge a supermarket in terms of their own wants 、 necessities and how they feel when they are in the supermarket. On my own mind, most of the customers
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QUESTION TWO:
Indicate how and why each of these factors is important to the successful operation of a supermarket.

ANSWER: a) Customer Satisfaction:
Customer is the king and he should not only be satisfied but also happy by offering the products and services that he desires.
Customer loyalty is crucial for the very survival of the supermarket as profitability is a function of customer satisfaction. Supermarket is not a one time purchasing place but a place need repeat purchase to make it get profit and be more competitive than its competitors.
A single happy and satisfied customer can create a lot of customers for a supermarket by the sheer word of mouth marketing which is a much stronger cheaper and expensive way to set up its reputation than advertisement influence. b) Forecasting:
The store should forecast correctly what are going to be the fast moving items for the coming week and month and shall plan for the merchandise availability accordingly.
Forecasting helps a supermarket maintain optimum inventory levels. It reduces company’s inventory holding costs and also saves it from the situation of going bad, which may annoy the customers.
Sales forecast would help a supermarket plan its finances well.
Forecast with respect to the special festivals, weather conditions and changing taste and preferences of customers would help a supermarket plan its merchandise accordingly and will also provide it with a competitive service over its

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