Overview:
Market challengers are the companies who are the second highest market share capturers of the industry. In order to increase the presence they challenge the leaders in an aggressive bid. They need to decide upon which market leader to compete with in order to gain an advantage over others.
The objective of Study is understanding the strategy which should be implemented by different firms to gain an advantage over the other market leader over a period of time. And also the threat that is possessed in experimenting around in order to gain the advantage.
The opinion presented by different authors is more or less unidirectional. The common strategy focused by them is implementation of innovation as a strategy to gain the competitive …show more content…
The theoretical frame work is Explanatory as it highlights the both the pros and cons of involvement in the strategy for competitive advantage.
The article is indirectly making an attempt to convey that , risk of cannibalizing oneself and implementation of strategy is required for surprising success.
Limitations of the article according to me would be the only common strategy focused on was Innovation at all point of time and the Risks related to that strategy was also emphasized on, but no where there is mention of either a way out from the risks or a supplementary strategy.
Conclusion:
To be the Market leader or Market challenger in the league of so many competitors a company should neglect the risk of cannibalizing according to the market and technological trends. This course of approach will aid in keeping the competition level in the market up and also will make companies to get into new ideas and innovate which will generate N number of options for the …show more content…
Only focused strategy in the articles was mostly innovation so strategies other than that and the ways to minimize the risk of cannibalization could be researched upon in order to make it work.
Driving new strategies, updating current strategies and feasibility of new strategies could be studied upon. Analysis for making future strategies could seen as an opportunity
For what course of time the attack should be focused is a question which is unanswered.
The companies which are acting as a Market Challenger it is a big challenge for them to cope up with. This will get rigorous considering the increasing competition day by day. The risk will keep multiplying with it.
So there is going to be a need for every market player to keep the focus right and know their capabilities and capacities in order to keep their target right. The risk should be driven on the basis of the technology and market conditions in that sector
Market challengers are the companies who are the second highest market share capturers of the industry. In order to increase the presence they challenge the leaders in an aggressive bid. They need to decide upon which market leader to compete with in order to gain an advantage over others.
The objective of Study is understanding the strategy which should be implemented by different firms to gain an advantage over the other market leader over a period of time. And also the threat that is possessed in experimenting around in order to gain the advantage.
The opinion presented by different authors is more or less unidirectional. The common strategy focused by them is implementation of innovation as a strategy to gain the competitive …show more content…
The theoretical frame work is Explanatory as it highlights the both the pros and cons of involvement in the strategy for competitive advantage.
The article is indirectly making an attempt to convey that , risk of cannibalizing oneself and implementation of strategy is required for surprising success.
Limitations of the article according to me would be the only common strategy focused on was Innovation at all point of time and the Risks related to that strategy was also emphasized on, but no where there is mention of either a way out from the risks or a supplementary strategy.
Conclusion:
To be the Market leader or Market challenger in the league of so many competitors a company should neglect the risk of cannibalizing according to the market and technological trends. This course of approach will aid in keeping the competition level in the market up and also will make companies to get into new ideas and innovate which will generate N number of options for the …show more content…
Only focused strategy in the articles was mostly innovation so strategies other than that and the ways to minimize the risk of cannibalization could be researched upon in order to make it work.
Driving new strategies, updating current strategies and feasibility of new strategies could be studied upon. Analysis for making future strategies could seen as an opportunity
For what course of time the attack should be focused is a question which is unanswered.
The companies which are acting as a Market Challenger it is a big challenge for them to cope up with. This will get rigorous considering the increasing competition day by day. The risk will keep multiplying with it.
So there is going to be a need for every market player to keep the focus right and know their capabilities and capacities in order to keep their target right. The risk should be driven on the basis of the technology and market conditions in that sector