Case Study of Ito-Yokado Essay

2038 Words Feb 1st, 2013 9 Pages
Page| 1 Philippine Christian University

1648 Taft Avenue cor. Pedro Gil Street, Manila

Masters in Business Administration

Marketing Management

A Case Study

Of

“Ito-Yokado Co.,”

(Convenience Store Retailing)

Submitted and Prepared by:

Jubie B. Lucban

Submitted to:

Prof Manny Managuelod

19 January 2013

Page| 2

Table of Contents

Particulars Pages

Introduction.....................................................................................................1

Table of
…show more content…
Within consistent store offer developed, Seven-Eleven now stands for various things, rather than being just a location of last resort shopping. The advantage of successful chain is within the improved economies of scale as Seven-Eleven effectively tripling buying power and gaining access to new products as the US and Japanese stores teamed to lower costs on certain premium wines for instance. The DSD can be appropriate when there is ample and fair amount of logistics determining the ideal physical distribution of goods at Seven-Eleven as there can be affected by the store’s distribution center as well as facility location decisions like, Arntzen et al. indicated that decision criteria for logical design of global outgoing logistics network are: number of

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distribution centers; where they need to be located; methods of distribution and capacity each should have within customers that each centre will service by product and order type .

Cons:

D. Product Pricing

Pros: To provide high-availability of a variety of reasonable quality products at reasonable prices.

Supply chain Performance Drivers for Seven-Eleven Japan:

Facilities: Focus: High Efficiency with adequate responsiveness.

To ensure efficiency, Seven-Eleven Japan based its fundamental network expansion policy on a market-dominance

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