Case Study: X-Opoly, Inc.

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X-Opoly, Inc. is a company that was started by two college freshman who based a real estate board game on the essentials of Monopoly®. The board game was originally modeled on local popular landmarks surrounding the college. With X-Opoly’s ability to design and produce custom real estate trading games for universities, municipalities, chambers of commerce, and businesses, their venture was huge success. So, upon graduation they decided to run the company full time. Orders varied between a few hundred to several thousand. This year X-Opoly anticipates they will sell 50,000 units and predict their sales will increase by 25 percent within 5 years (Meredith & Shafer, 2013).
Clients can order a new board game or request one that is already in production.

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