Case Study Williamson

1. The first important thing that Williamson need to is think about the Games’ bottom line, and that have a strong incentive to maximize attendance, not just at the Opening Ceremony or at the swimming finals, which in past years have been the easiest to sell. Williamson also wanted to feel the seats with the right type of people, that where knowledgeable fans who added to the atmosphere of the event, and they would also have to be accessible not only to the world’s elite but to the average Londoners. Higher price- They would be able to make more revenue which would help the bottom line a lot better than if he priced them at a lower price, but the tradeoff would be that not all of the general public will be willing to pay for a higher priced ticket because it might be out of their reach and will choice to watch it at home for free. This leaving more seats up and possible not making as much revenue. Lower ticket price-If they make the ticket prices lower they will not make as much money off the ticket prices and would have to sell more ticket to make the same profit of the higher priced tickets, even if they sold out all of the seat for all the events they could not hit their brake even point and end up …show more content…
I think the advice I would give Williamson and the LOCOG would to be try optimization, ticket sales. First they will need to focus on the attendance figures from past years to get the people to attend the events. They should try and be creative and come up with a pricing matrix for some of the less impacted sports that haven’t done so well in the past to get more people to show up to these events, making them more profitable. I would also suggest that the more tickets one person buys the bigger the discount they can get for the next event. Also that they could come up with a promotion saying buy tickets to table tennis and other events that don’t do so well and you as the buyer can have guarantee seats for the opening event or for the bigger sports final