Case Study : Williams Sonoma, Inc. Essay

844 Words Mar 4th, 2016 4 Pages
Williams - Sonoma Williams-Sonoma, Inc. (WSM) leader in the home-furnishings industry. Its brands, including Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, PB Teen, West Elm and Rejuvenation, offers an expansive range of products that cover different segments in the industry and appeal to varying demographics. Despite the strength of the WSM brand recent issues around the economic slowdown have had a dramatic impact on the retail industry especially home furnishings. The economy along with internet based shopping have introduced new players to the home furnishing arena. This papers goal is to analyze the key issues that Williams-Sonoma is facing and to provide some business recommendations. If the company focuses on maximizing growth and profitability, improve supply chain management and broaden international expansion.
Industry
Williams-Sonoma is in the large industry of retailers. With a sub industry of home-furnishings. Its closest competitors are Pier 1 Imports (PIR) and Bed Bath & Beyond (BBBY). The above diagram shows how the value chain works for Williams Sonoma and the retail industry. The two biggest support pieces that they have are the following Human Resource management and procurement. With the fact that the retail industry employs a large number of the workforce full, part and seasonal. Procurement is also a large piece of the industry’s strategy. They must work on making sure that inventory and supply chain…

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