Who is West Marine? What does West Marine do? West Marine is an American company which based in Watsonville, California. The company functions mainly as a boating supply and fishing retail stores.
West Marine managed to operate over 400 stores worldwide (around 300 in North America locally and more than 150 outside of the North America) and was able to generate an incredible annual average sales of $690 million. The company currently handles more than 50,000 products ranging from the ropes to the newest electronics in the marine industry.
The challenges West Marine is facing now are that the company had a difficult time managing their Stock Keeping Units (SKUs) due to having a massive number of SKUs. Another challenge is the inventory requirements
West Marine managed to operate over 400 stores worldwide (around 300 in North America locally and more than 150 outside of the North America) and was able to generate an incredible annual average sales of $690 million. The company currently handles more than 50,000 products ranging from the ropes to the newest electronics in the marine industry.
The challenges West Marine is facing now are that the company had a difficult time managing their Stock Keeping Units (SKUs) due to having a massive number of SKUs. Another challenge is the inventory requirements