On the company website, Walgreens states "Walgreens scope of pharmacy services includes retail, specialty, medical facility and mail service along with online and mobile services" ("About Walgreens," n.d.). The scope of the firm has been very focused on products and services. However, Walgreens would rather focus on its customers as well as products. As the aforementioned general environments, Walgreens should aim mostly for young customers in urban areas. Because Walgreens customers tend to be clear about what they plan to purchase and research online before coming in a store, Walgreens should inform its customers well via online source, such as Facebook and online reviews. Lastly, due to infrequent doctor's visit of Walgreens customers, Walgreens
