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RN Podar School, Santa Cruz, Mumbai is planning to develop a funny animated character which is attractive, inspired by the Vodafone Zoozoo’s advertisements to attract kinder garden students and that character will be used also to teach Environmental Studies (EVS) to the class I students of that school. Some has an opinion that Zoozoo property is now out of the trend and it is time for them to leave. But this initiative by the school is making us understand that use of these mascots is high in number not even by the company but by some other sources also which in turn is helping the company in reinforcing the brand in the minds of public.
VODAFONE’S ZOOZOO CAMPAIGN: BRAND COMMUNICATION STRATEGIES
Vodafone came to India in 2007 by acquiring Hutch and they had a great challenge to promote their company. Ogilvy & Mather (O&M), the advertising agency took over the responsibilities and they introduced the Zoozoos, characters with white egg shaped head with black dots for mouth and eyes, bodies disproportionately thin. Zoozoo’s were to attract the people towards the company in IPL season 2, which was the best occasion they could get in India which is a cricket crazy country. Ogilvy & Mather use to do the advertisements for the hutch and as soon as the acquisition happened, the Vodafone …show more content…
There may be a revised new execution of the same idea but that would mean a very marginal change, which we are seeing now. The surprise is supposed to come from the idea of the advertisement and not at all with the execution. Now the question still being asked by many is that how long can the company hang on to the same strategy and manage to survive in the market. In an interesting contribution to the known literature of political science, two researchers at Harvard have come out with a new finding that the best government India can ever dream of is the government headed by Vodafone
RN Podar School, Santa Cruz, Mumbai is planning to develop a funny animated character which is attractive, inspired by the Vodafone Zoozoo’s advertisements to attract kinder garden students and that character will be used also to teach Environmental Studies (EVS) to the class I students of that school. Some has an opinion that Zoozoo property is now out of the trend and it is time for them to leave. But this initiative by the school is making us understand that use of these mascots is high in number not even by the company but by some other sources also which in turn is helping the company in reinforcing the brand in the minds of public.
VODAFONE’S ZOOZOO CAMPAIGN: BRAND COMMUNICATION STRATEGIES
Vodafone came to India in 2007 by acquiring Hutch and they had a great challenge to promote their company. Ogilvy & Mather (O&M), the advertising agency took over the responsibilities and they introduced the Zoozoos, characters with white egg shaped head with black dots for mouth and eyes, bodies disproportionately thin. Zoozoo’s were to attract the people towards the company in IPL season 2, which was the best occasion they could get in India which is a cricket crazy country. Ogilvy & Mather use to do the advertisements for the hutch and as soon as the acquisition happened, the Vodafone …show more content…
There may be a revised new execution of the same idea but that would mean a very marginal change, which we are seeing now. The surprise is supposed to come from the idea of the advertisement and not at all with the execution. Now the question still being asked by many is that how long can the company hang on to the same strategy and manage to survive in the market. In an interesting contribution to the known literature of political science, two researchers at Harvard have come out with a new finding that the best government India can ever dream of is the government headed by Vodafone