Case Study: Vcu's 21st Annual Business Forum

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Reem Alarian October 18, 2015 Marketing - Extra Credit

VCU’s 21st Annual Business Forum

On October 13, 2015, at the Virginia Commonwealth University, Student Commons Ballroom, a program from Universal Corporation was generously granted to the University, as VCU’s 21st Annual Business Forum. We had the great honor of meeting Arturo Sarukhán, a Mexican diplomat and international strategic consultant. Brandon J. Price, president and co-founder of Biogenin. Gilles Gauthier, minister for economic affairs, Canadian Embassy. Van R. Wood, professor of international marketing and Philip Morris Endowed Chair in International Business and Moderator at VCU. Arturo Sarukhán is a former Mexican ambassador to the U.S in 2007-2013, currently based
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Wood currently holds a Ph.D and an M.B.A from the Universities of Oregon and Washington. Wood has been awarded grants to develop international programs such as the one that we had the chance to attend at the Virginia Commonwealth University for the annual business forum. His teachings focus on the development of international markets. Van has presented his work around the world, in areas such as the Middle East, Europe, Asia, and many more. Wood was honored with the Science Award in 2010 for the VCU School of Business. VCU’s 21st Annual International Business Forum focused on why and how the U.S., Canada, and Mexico should enhance their alliance to meet the Asian and European challenges of the 21st century. Van R. Wood presented the panelists at the business forum, where each guest spoke about the issues and importance of trade between Canada, Mexico, the U.S, Europe, and Asia. They shared their insight of the many challenges and important factors that would help shape our economic, political, and cultural perspectives of the 21st …show more content…
Gilles comment’s were intriguing as I would have assumed trading would have decreased rather than increased after the U.S. financial crises in 2008. I realized after listening to each guest’s insight on the business market, that the issues faced today with trading is that there are solutions, yet not much is being done in regards to resolving the issues. As mentioned before, if customs regulations were the same all around, trading would be simpler, even in Asia and Europe, but unfortunately that issues has yet to be

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