Case Study : Urbn Inc. Essay examples

1845 Words Dec 2nd, 2016 8 Pages
Introduction:
URBN Inc. is a company dedicated to helping people feel free and creative in their clothing and the environments they provide in their stores. They own Free People, Anthropologie, BHLDN, Terrain, Urban Outfitters, and most recently they bought the Vetri Family. URBN is now worth over $1 billion. In 1993, URBN opened up to the public and sold shares at $18; now they are on NASDAQ selling $36.35 per share. The culture at their headquarters in Philadelphia is progressive and made to foster creativity. Within the budding and successful company, they set aside time to give back to the communities and have established ties with different organizations and charities. Employees work in a relaxed, supportive environment that offers exercise classes, allows dogs at work, and brings in markets and workshops.
Definitions:
BHLDN: is URBN’s bridal line of gowns and accessories. It is pronounced “beholden.”
Vetri Family: Award-winning pizza restaurants acquired by URBN in 2016.
Omni-Channel Retailing: “refers to providing customers with a seamless shopping experience by integrating the inventory pool across channels.”
Description of the Issue and History of the Company:
Each store targets a different age range and customer market. The 46-year-old company has gone through many names in their early years. The first store started as Free People in 1970, then was renamed Urban Outfitters. The goal when they opened their first store was to sell secondhand clothing, jewelry, and…

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