Case Study: Toyota Motor Corporation

Improved Essays
THE COMPANY
Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of February 2016, is the 13th-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in 2013 according to company data. As of July 2014, Toyota was the largest listed company in Japan by market capitalization
…show more content…
Cumulative global sales of Toyota and Lexus hybrid passenger car models passed the 9 million milestone in April 2016. Its Prius family is the world's top selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 April 2016.
The company was founded by Kiichiro Toyoda in 1937.

Toyota Kirloskar Motor Pvt Ltd is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India. It is currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, and Mahindra.
The company Toyota Kirloskar Motor Pvt Ltd (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer
…show more content…
While the company was willing to offer a minimum hike of Rs. 3,050 per month per worker, the union was demanding at least Rs. 4,000 per worker, the same quantum that they received a year ago. The management, however, maintained that it would not go back on its decision on not reinstating the dismissed workers. In an agreement, workers were asked to sign a good conduct declaration and ensure full production. 700 people were trained to work in shop floor in case of any emergency. The government had banned the strike. The workers had no option but to return to work because the Karnataka Government had banned strikes under the Essential Services

Related Documents

  • Improved Essays

    Swot Analysis Of Camaro

    • 899 Words
    • 4 Pages

    Product lifecycle are the stages that a product goes in its lifetime which has stages of development or innovation, introduction, growth, maturity and decline. Each of the stages has different characteristics that require different responses to the product’s needs. However, the innovation or development and introduction stages greatly determine the growth and maturity as well as how fast or how long the product takes to decline. The development involves the work in progress or the stage when the product is just an idea. Then there is the introduction stage when the new product is brought to the market.…

    • 899 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The new 2016 Toyota Camry is making a bold entrance everywhere it appear. Toyota Camry is the boldest Camry in2015-16, the car is a good and smooth riding vehicle that you will ever take a ride in. The Camry also features 16in. steel wheels. A ride as bold as the people who drive them.…

    • 237 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Each car brand has a specific model they take pride in. For Nissan it is the Sentra, and for Toyota it is the Corolla. The Nissan Sentra offers five models, each with their own starting price and key features. Their S Series…

    • 854 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    If you are looking for an SUV that is built with outstanding comfort features and performance, make the RAV4 Hybrid your first and only choice. Bud Clary Toyota of Yakima has an outstanding selection of new vehicles including the RAV4 Hybrid. Bud Clary Toyota of Yakima can find the right RAV4 Hybrid for your everyday needs and budget. RAV4 Hybrid includes state of the art interior amenities The RAV4 Hybrid includes state of the art interior amenities that can make your next road trip easier and more enjoyable.…

    • 461 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    In this 2017 Toyota Corolla iM review, you will find that this newest incarnation of the famed brand is one of the better vehicles that you can find in its class. Essentially, it’s a hatchback version of the familiar Corolla sedan, and it comes with all of the features and reliability that you would expect. The powertrain is efficient as evidenced by the gas mileage, and all are as fun to drive as they look. 2017 Toyota Corolla iM If the “iM” name sounds familiar, it’s due to the fact that this year’s version is being rebranded from Scion. Either way, you stand to benefit from a ton of user-friendly features and convenience items.…

    • 403 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The Toyota Camry is a five-passenger, front-wheel drive midsize sedan, long the best-selling car model in America. With generous room for five, the 2018 Camry offers a sleek style, numerous standard safety features, and the top technologies customers demand. The 2018 Camry is available in five grades: L, LE, SE, XLE and XSE.…

    • 604 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    It was also illegal to go on strike. But workers did anyways because their needed to be a change in the working conditions. After all of the striking and protesting for a long time, labor laws were finally made that gave a child a certain age before they could start to work, they gave them the hours that they were to work weekly. And because of those things, it cut back the injuries of the workers.…

    • 528 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Automobiles have been around from as early as the 16th century and the invention cannot be attributed to any single individual. However, most historians agree that the first true automobile was constructed by Nicolas-Joseph Cugnot in 1769. Karl Benz was a pioneer in the industry with the introduction of the gasoline engine in 1885. Henry Ford revolutionized the industry with the invention of the assembly line, allowing the mass production of cars in a more efficient way.…

    • 633 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    1. Objective This report summarizes an Internal and External environmental audit of automobile industry in UK using PESTEL, SWOT and Porter’s Five Forces Analysis. 2. Brief Introduction of Automobile Industry in UK…

    • 1097 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    They breathed in toxic and dust, even the mill machines caused many people to get hurt or sadly even die. Later, hours were reduced from 56 to 54 hours, also adding the reduce in pay. So, on January 12 1912, a strike began due to short pay. Strikers increased daily each day, and were helped…

    • 1264 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    With growing and changing world company change their strategy and plan to satisfy customers needs. However with huge competition company faces variety of problems and crisis. To be on the top of car market Toyota chooses the lowest price and the highest quality to be always number one. They provide different aspects to solve drivers gaps in their vehicles and improve it with new coming car. They focus on comfort and safety to be known as a smart innovative and modern company.…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    Effects Of Electric Cars

    • 826 Words
    • 4 Pages

    As we know the automobile usage has increased all over the world especially in the last decades and the companies are aware of the increasing environmental issues of their product and processes they are facing. The big manufacturers know about the need of having improved environmental performance in their operations and have set environment programs to tackle with these issues. These programs have a wide scope and also cover some requirements for the suppliers. According to Global competition we have several brands.…

    • 826 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Mahindra and Mahindra holds 80% stake in the new firm against a payment of INR 110 Crore. This puts the valuation of KMCL’s two wheeler business at INR 137 Crore. The deal will enable Mahindra to design and market a range of scooters, value engineered motorcycles and high end motorcycles for the Indian and Global markets. Mahindra got indirectly involved in motor racing with the acquisition of Italy based engineering and design from engines engineering in 2008. This is because Kinetic had previously acquired the Italian firm Muegello and by acquiring Kinetic Mahindra found a way into motor racing.…

    • 1491 Words
    • 6 Pages
    Improved Essays
  • Brilliant Essays

    Toyota Case Study

    • 2390 Words
    • 10 Pages

    Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies.…

    • 2390 Words
    • 10 Pages
    Brilliant Essays
  • Great Essays

    -Strong focus on research and development (R&D) 2. -The most valuable automotive brand in the world 3. -Toyota Production System 4. -Competence in hybrid vehicle production 1.…

    • 1423 Words
    • 6 Pages
    Great Essays