Case Study: Toyota Motor Corporation

Improved Essays
THE COMPANY
Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of February 2016, is the 13th-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in 2013 according to company data. As of July 2014, Toyota was the largest listed company in Japan by market capitalization
…show more content…
Cumulative global sales of Toyota and Lexus hybrid passenger car models passed the 9 million milestone in April 2016. Its Prius family is the world's top selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 April 2016.
The company was founded by Kiichiro Toyoda in 1937.

Toyota Kirloskar Motor Pvt Ltd is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India. It is currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, and Mahindra.
The company Toyota Kirloskar Motor Pvt Ltd (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer
…show more content…
While the company was willing to offer a minimum hike of Rs. 3,050 per month per worker, the union was demanding at least Rs. 4,000 per worker, the same quantum that they received a year ago. The management, however, maintained that it would not go back on its decision on not reinstating the dismissed workers. In an agreement, workers were asked to sign a good conduct declaration and ensure full production. 700 people were trained to work in shop floor in case of any emergency. The government had banned the strike. The workers had no option but to return to work because the Karnataka Government had banned strikes under the Essential Services

Related Documents

  • Improved Essays

    Ans. The global automotive industry is in better shape than it was five years ago, especially the US, where profits and sales have recovered following the recent economic crisis, and in China, where growth remains strong. The industry has been able to recover from the economic crises. In 2012 the industry had a profit of EUR 54 billion which was much higher than in 2007 which was around EUR 41 billion. It is expected that by 2020, global profit would increase by EUR 79 Billion. But the benefits will not be distributed equally across all geographical areas. In 2012, it was witnessed that the share increased by 60%…

    • 1216 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    The new 2016 Toyota Camry is making a bold entrance everywhere it appear.Toyota Camry is the boldest Camry in2015-16, the car is a good and smooth riding vehicle that you will ever take a ride in.The Camry also features 16in. steel wheels. A ride as bold as the people who drive them.The Camry is the newest model car in 2015-16, you will enjoy riding in the most boldest car.You need to get you a 2015-16 new Toyota Camry you would really love the car, come you really would.Toyota Camry is has ten standard airbags for you and your passengers advanced airbag system, knee airbag front airbags and side airbags.…

    • 237 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    Tata Motors Case Study Essay

    • 3854 Words
    • 16 Pages

    Headquartered in Mumbai, it is the seventeenth largest automobile manufacturer in the world, by volume. It is currently ranked 312th in the Fortune Global 500 list.…

    • 3854 Words
    • 16 Pages
    Great Essays
  • Improved Essays

    The RAV4 Hybrid is built with Safety Sense that combines the Pre-Collision System and Lane Departure Alert with Steering Assist. Dynamic Radar Cruise Control helps you avoid getting too close surrounding traffic on crowded highways. The 2016 Toyota RAV4 Hybrid for sale near Ellensburg offers available blind spot monitor and cross-traffic alert helps you better monitor vehicles on crowded highways. The Star Safety System is merges features such as Vehicle Stability Control, Traction Control and Anti-Lock Brake System. The RAV4 Hybrid is built with a driver and passenger Advanced Airbag…

    • 461 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The global competition in today's automotive industry is very strong as there are many automakers vying for their share of the American market. Ford Motor Company and General Motors are the two top automakers in US market, with 14.7 percent and…

    • 633 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    The engine under the hood is Toyota’s familiar 1.8-liter four-cylinder that produces a healthy 137-hp and 126 lb-ft of torque. Considering the curb weight, these are good numbers. However, thanks to the automaker’s innovation, the torque steer won’t be an issue. Also of note in this 2017 Toyota Corolla iM review is that a six-speed manual transmission is standard, as is front-wheel drive. You can opt for an efficient continuously variable transmission if you wish, however. Ask your friendly salesperson about EPA fuel economy estimates, which should mirror the friendly Scion counterpart’s figures.…

    • 403 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The Toyota Camry is a five-passenger, front-wheel drive midsize sedan, long the best-selling car model in America. With generous room for five, the 2018 Camry offers a sleek style, numerous standard safety features, and the top technologies customers demand.…

    • 604 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Swot Analysis Of Camaro

    • 899 Words
    • 4 Pages

    Product: The 2016 Camaro is associated with a well known brand, Chevrolet and many people will be quick to identify with it considering the history of the mother company.…

    • 899 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Government has come up with stringent standards on environment protection such as standardizing level of carbon content in vehicle emissions. Therefore, manufacturing of eco-friendly and fuel efficient cars can be considered as an opportunity in future…

    • 1097 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Admittedly, the market demand on vehicles in Australia is massive, the average annual growth of vehicle sales fluctuates from 0.5% to 1% from 2010 to 2015. Australia is considered as a potential market for its prosperity of economy as well as environment friendly policy. Hence, improvement of market share in Australia is one of the most striking priorities of the manufacturers in order to build up a long-term profit strategy.…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As the world become more concerned about how to save, recycle and care for the environment, the manufacturer needs to meet their products with consumer demand and find ways to make cars that co-exist with our world rather than participate in shredding it to pieces.…

    • 840 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Service – Toyota still operates under a principle declared in “The Toyota Precepts” in 1935, called “The Customer Always Comes First”. It is reflected in all besiness processes and procedures of the company.…

    • 1423 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Toyota Case Study

    • 1084 Words
    • 5 Pages

    Toyota Motor Corporation, one of the most successful companies in the world. It has the glorious history of 80 years, only a few of the peers can defeat it. Toyota is not just a huge business organization but it is also the second family for those employees. Agreed to Gary Johns, “Organization is social inventions for achieving goals through the group efforts” and Toyota as one of the examples of the successful organization, for sure the top management team had put a lot of effort in managing and training their employees to accomplish how to shape a better team behavior and emphasize the importance of teamwork. Teamwork is one of the Toyota’s core values and all Toyota’s employees know that teams are used not only in production but at every…

    • 1084 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    In near future company decided to put as a main focus for hybrid cars and vehicles. With growing and changing world company change their strategy and plan to satisfy customers needs. However with huge competition company faces variety of problems and crisis. To be on the top of car market Toyota chooses the lowest price and the highest quality to be always number one. They provide different aspects to solve drivers gaps in their vehicles and improve it with new coming car. They focus on comfort and safety to be known as a smart innovative and modern company. With high respect from all over the world Toyota company become as a best choice for drivers with their variety types of cars and…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Brilliant Essays

    Toyota Case Study

    • 2390 Words
    • 10 Pages

    Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies. Based on a Bloomberg’s report; Toyota roll out a global recalls of 8 million vehicles which experienced unintended acceleration. Although the affected vehicles are those in US, Europe, and China, and Toyota carry out whole series of action to resolve the critical issue and bare the responsible of this problem. The Malaysian customers’ perception towards Toyota’s brand might be affected with negative image or remain the same after this mass recall by Toyota. Because of the crisis which affects the customers perception towards Toyota’s brand, this project is intended to examines the customers’ perspective towards Toyota’s brand before and after the mass recall crisis. And also to research on why would or wouldn’t the customers still trust Toyota after the mass recall…

    • 2390 Words
    • 10 Pages
    Brilliant Essays