Case Study Tony Dungy

As NBC was preparing to launch its new show they first realized they needed a name, and most importantly a host. NBC has decided to select Tony Dungy as their new host for their new sports talk show that focuses on the ins and outs of sports primarily focusing on basketball and football. The show will strive to be much like Real Sports and 60 minutes which have HBO and Showtime have found great success in. The reason for selecting Tony Dungy as the new host for the show is because he is a Super Bowl- winning head coach. Dungy is also recognized for who he is as a person, Sports Illustrated has said that he is “Football’s high priest, the oracle who passes judgment on all moral questions.” NBC has decided to name the show “Inside the Locker Room with Tony Dungy”. The reason for picking this name is because studies have shown that for athletes a locker room can be the most sacred of all places. Therefore, by setting up the set as a locker room, the athletes being interviewed will feel more comfortable and will be more willing to answer all questions. The network has also decided to select two reporters to assist Dungy as he embarks on his journey as a host. These reporters will be Donny Marshall whose focus will be in college basketball and professional basketball and Todd Harris focusing primarily on College football and secondarily on professional …show more content…
What team do you think will make the biggest run in this tournament? 2. Who do you think will win the National Championship? 3. What team do you think deserved to make it, but didn’t? 4. Who is your favorite team to watch and why? 5. Favorite Coach? 6. Who do you think will be the national player of the year? 7. Why is basketball your favorite sport and where did you develop this passion? 8. How often do you play basketball at the White House? 9. If there were one player you could play with, who would it be? 10. Who do you think will win the NBA