Case Study: The YMCA Of Greater Fort Wayne

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The YMCA of Greater Fort Wayne is an organization targets people of all ages and backgrounds. Therefore, a referral is not required which allows anyone to join the YMCA of Greater Fort Wayne. The YMCA has advertisements on television, radio, billboards and the internet. As well as Apps for smart phones in which it has the fitness class schedules. In addition, they also provide pamphlets and brochures a through the mail. The YMCA of Greater Fort Wayne has five locations within the city in which they all are within walking distance to city transportation. One of the biggest barriers to the YMCA here in Fort Wayne is the cost of membership. There are programs available for low income families, but not everyone is eligible for assistance.

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